Agentic commerce infrastructure

Get found — and sold — by AI agents. Before your competitors are.

Directify turns one governed product record into an agent-ready feed for ChatGPT, Google and more — with live inventory, safe order acceptance, and shipping updates. Built for every commerce protocol: ACP, UCP, AP2.

Now selecting design partners for the agentic commerce pilot
Directify
Live control tower

Find 50 FSC-certified bamboo boards, under €12, deliverable this week.

agent_order.accepted200 OK
{
  "order": "AI257",
  "merchant_of_record": true,
  "inventory_reserved": 50,
  "status": "fulfilment_started"
}

Protocol-ready by design

One product record. Every agent protocol.

Directify normalizes and governs your catalog once — then keeps it ready for whichever standard your buyers' agents use.

ACPAgentic Commerce ProtocolOpenAI + Stripe
UCPUniversal Commerce ProtocolShopify + Google
AP2Agent Payments ProtocolFIDO Alliance
MCPModel Context ProtocolTools + context

The merchant-readiness gap

AI agents can't sell what they can't read.

Agents browse in text mode. If they can't parse your catalog cleanly — accurate data, live stock, real prices — they skip you.

AI-referred buyers are already qualified: they convert better than regular traffic. Being unreadable isn't a future problem. It's lost revenue today.

Directify makes your products discoverable, orderable and fulfillable by agents — from one operational layer.

From intent to delivery

Checkout is becoming a protocol, not a page.

Directify translates agent intent into a controlled operational order — and keeps every participant in sync.

  1. 01

    AI request

    Capture exact buyer intent without another storefront session.

  2. 02

    Product match

    Return governed facts agents can understand and compare.

  3. 03

    Live availability

    Never accept an order you can't fulfil.

  4. 04

    Order accepted

    Validate price, quantity, intent and merchant rules.

  5. 05

    Fulfilled & shipped

    Move the order through real pick, pack and carrier workflows.

  6. 06

    Status synced back

    Keep the buyer's agent updated automatically.

Read the technical overview

Outcomes, not another dashboard

Become agent-ready without rebuilding commerce.

01

Be discoverable by every AI assistant

Product data API

Expose structured facts, identifiers, media, materials and supplier context in a form agents can retrieve.

02

Never oversell — live stock & pricing

Inventory & pricing

Answer availability, channel pricing and delivery questions before an agent commits to an order.

03

Accept orders safely, automatically

Order acceptance & validation

Apply merchant rules, validate intent and reserve inventory before an order reaches fulfilment.

04

Keep buyers — and agents — updated

Shipping & tracking updates

Return fulfilment states, carrier labels, tracking and delivery confirmation to the originating channel.

Operational by default

Not a bolt-on.

Directify runs on a full commerce operations core. Agent requests land in real product, inventory and fulfilment workflows — not a thin AI wrapper.

PIM

Centralise and enrich product information for every channel.

Stock

Multi-location inventory with real-time accuracy.

Order processing

From receipt to fulfilment with full traceability.

Shipping

Labels, carrier logic, tracking and rate shopping.

Warehouse

Pick, pack, storage and warehouse control.

Purchasing

Supplier management and replenishment workflows.

Governed order acceptance

Trust built for agents, not humans.

Agents have no mouse movements or typing patterns to score. Directify leans on Shared Payment Tokens and verified intent so you can accept agent orders with confidence — you stay the merchant of record, always.

One source of truth, two outcomes

The same governed data makes you DPP-ready.

Sell to agents today and satisfy Digital Product Passport requirements from the same source of truth — no duplicate work.

Directify keeps compliance evidence close to the supplier data and operational events that created it.

  1. 01

    Product identity

    SKU, GTIN/EAN, category, variants and lifecycle status.

  2. 02

    Materials & composition

    Components, substances, certificates and repair data.

  3. 03

    Origin & supplier chain

    Producer, batch, country of origin and relationships.

  4. 04

    Transport & CO₂

    Warehouse moves, transport legs and emissions evidence.

  5. 05

    Evidence & access

    Documents, permissions, audit trail and publish-ready APIs.

Design partner program

Help define how agents buy from independent makers.

First 10 makers

We are selecting a small cohort of makers and brands with real catalogs to shape the fastest path from product data to agent-orderable commerce.

Apply as a design partner

Start with your catalog

One layer, built for two kinds of scale.

For makers & brands

Your product is invisible to AI. Fix that in weeks, not quarters.

Turn a real catalog into governed, discoverable product records and connect agent orders to the fulfilment process you already run.

Book a maker demo
For wholesalers & suppliers

Make a catalog of thousands agent-readable — governed and at scale.

Normalize product data across suppliers, inventory locations and buyer channels without rebuilding your operational core.

Explore the architecture

Questions before the first call

What teams ask us.

Directify works as a governed translation and operations layer. You keep your systems, rules and merchant relationship.

Which protocols does Directify support?

Directify is protocol-agnostic by design and prepares governed product data for ACP, UCP, AP2 and MCP.

How long does integration take?

A focused implementation is measured in weeks, not quarters. The exact timeline depends on catalog quality, source systems and the order workflow. TODO(founder): confirm a narrower implementation range.

I'm already on Shopify or another platform — does this work?

Yes. Directify sits above existing commerce platforms as a governed translation and operations layer, so you can keep the storefront and systems you already use.

Do I stay in control of pricing and my brand?

Yes. You remain the merchant of record and control product facts, pricing, availability, channel rules and brand presentation.

What about payment security and fraud?

Directify is designed around Shared Payment Tokens, verified intent and governed order validation rather than browser-behaviour signals.

What data do you need and where does it live?

Directify connects product, inventory, pricing, order, shipment, supplier and evidence data. Data residency and source-of-truth details are confirmed during technical discovery. TODO(founder): confirm hosting and residency details.

Make the catalog your advantage

Ready to be the product the AI recommends?

See how Directify turns governed product data into discoverability, safe orders and fulfilment — in 20 minutes.

01

Book a 20-min demo

For teams with a real product catalog.

We use your details only to respond to this request.

02

Get the readiness checklist

A practical, low-commitment starting point.

No newsletter opt-in. Just the checklist.