For makers, brands and wholesalers
Make your products orderable through AI assistants.
More shoppers start in ChatGPT or Gemini instead of a search engine. Directify keeps your product data, stock and prices in one place and makes them readable for those assistants. When one places an order, it lands in your normal fulfilment and the buyer gets tracking updates.
Looking for our first design partners
DirectifyFind 50 FSC-certified bamboo boards, under €12, deliverable this week.
agent_order.accepted
200 OK{
"order": "AI257",
"merchant_of_record": true,
"inventory_reserved": 50,
"status": "fulfilment_started"
}
Open standards
Maintain your catalog once.
AI assistants are settling on a few open standards for shopping and payments. Directify translates your product data into whichever one a buyer's assistant uses, so you don't have to follow every new spec.
Why this matters
Assistants skip products they can't read.
An assistant doesn't look at your photos or your homepage design. It reads product data. If attributes are missing, stock is out of date or the price is unclear, it recommends someone else's product.
Shoppers who arrive through an assistant usually know what they want. The sellers whose data is complete and current are the ones that get recommended.
Directify takes care of the data and handles the orders that come in.
How it works
From question to delivered order.
Six steps. Most of them run on the systems you already have.
- 01
A buyer asks
Someone asks their assistant for a specific product.
- 02
Product match
The assistant gets accurate facts it can compare.
- 03
Stock check
Only products you actually have are offered.
- 04
Order accepted
Price, quantity, payment and your own rules are checked first.
- 05
Picked and shipped
The order goes through your normal pick, pack and carrier process.
- 06
Buyer kept informed
Tracking and delivery updates go back to the assistant.
What you get
Ready for assistants without rebuilding your shop.
Products assistants can find
Product data API
Identifiers, attributes, materials, images and supplier details in a structure assistants can read.
Stock and prices that are current
Inventory & pricing
Availability, price and delivery time are answered before anyone commits to an order.
Orders checked before you accept them
Order acceptance & validation
Your rules are applied and stock is reserved before an order reaches the warehouse.
Tracking sent back automatically
Shipping & tracking updates
Shipping status, tracking links and delivery confirmation go back to where the order came from.
Under the hood
Built on a working commerce system.
Directify isn't a plugin on top of your shop. It runs on a full operations platform for products, stock, orders and shipping, so an order from an assistant is handled like any other order.
PIM
Centralise and enrich product information for every channel.
Stock
Multi-location inventory with real-time accuracy.
Order processing
From receipt to fulfilment with full traceability.
Shipping
Labels, carrier logic, tracking and rate shopping.
Warehouse
Pick, pack, storage and warehouse control.
Purchasing
Supplier management and replenishment workflows.
Payments and fraud
Safe orders, even without a person clicking.
When an assistant places an order there are no mouse movements or typing patterns to check for fraud. Directify relies on payment tokens and verified purchase intent instead. You remain the merchant of record.
Digital Product Passport
The same data covers your DPP.
The EU Digital Product Passport asks for much of the same information assistants need. Keep it in one place and you only do the work once.
Certificates, origin and supplier documents stay attached to the product they belong to.
- 01
Product identity
SKU, GTIN/EAN, category, variants and lifecycle status.
- 02
Materials & composition
Components, substances, certificates and repair data.
- 03
Origin & supplier chain
Producer, batch, country of origin and relationships.
- 04
Transport & CO₂
Warehouse moves, transport legs and emissions evidence.
- 05
Evidence & access
Documents, permissions, audit trail and publish-ready APIs.
Who it's for
Small catalogs and very large ones.
Get your products in front of AI assistants within weeks.
We clean up your product data with you and connect incoming orders to the fulfilment you already run.
Book a maker demoMake thousands of products readable, across all your suppliers.
One consistent product record across suppliers, warehouses and sales channels, without replacing your existing systems.
Explore the architectureFAQ
Common questions.
Directify sits between your existing systems and the assistants. You keep your shop, your rules and your customer relationship.
Which protocols does Directify support?
Directify is protocol-agnostic by design and prepares governed product data for ACP, UCP, AP2 and MCP.
How long does integration take?
A focused implementation is measured in weeks, not quarters. The exact timeline depends on catalog quality, source systems and the order workflow.
I already use Shopify or another platform. Does this still work?
Yes. Directify sits above existing commerce platforms as a governed translation and operations layer, so you can keep the storefront and systems you already use.
Do I stay in control of pricing and my brand?
Yes. You remain the merchant of record and control product facts, pricing, availability, channel rules and brand presentation.
What about payment security and fraud?
Directify is designed around Shared Payment Tokens, verified intent and governed order validation rather than browser-behaviour signals.
What data do you need and where does it live?
Directify connects product, inventory, pricing, order, shipment, supplier and evidence data. Data residency and source-of-truth details are confirmed during technical discovery.
Get started
See it with your own catalog.
In 20 minutes we show you how your products look to an assistant today and what's missing.